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5 Ways To Make Your Outdoor Space Work For Your Business

Many coffee shops, cafés, restaurants, pubs and bars – to name but a few – totally neglect their outdoor areas, but that space could really help maximise profits and a small investment could make all the difference.
1.Provide extra tables and chairs.

Not just any old tables and chairs, looking like an afterthought, but something that goes properly with your existing indoor theme or décor – and is also comfortable and inviting. People need to want to stay out there. If it’s only a small space, consider perimeter seating, stackable lightweight chairs and pedestal tables that take up less room but maximise seating.
2.Be prepared for the Great British weather

Make your outdoor area work whatever the weather is doing. Consider a louvered roof system, or a retractable awning system like those at Aspirations Bolton – this would provide shade as well as shelter, and Aspirations’ robust terrace awnings can even stand up to a force 10 gale. Keep the area inviting and encourage people to stay with ambient lighting and suitable outdoor heating, too. An attractive outdoor area, beautifully (and flatteringly) lit will also encourage those essential selfies and social media shares – so make sure your branding is clearly visible.
3.Consider going family friendly –at least until later evening.

If the kids are happy, and not bothering everyone else, the parents will enjoy staying a while over a bottle of wine or a relaxed meal. Get a few simple but hardwearing toys and games in (space permitting) or crayons and colourable tablecloths. This has worked well for our continental cousins…
4.Don’t forget the smokers.

Your smoking clientele are obliged to be outside and they don’t want the non-smokers glaring and ostentatiously coughing, so ensure areas are clearly marked and separated.
5.Keep it looking beautiful.

Regular tidies and cleans are essential, and ensure any garden areas or planting tubs are well maintained. On the same note, ensure your outdoor service is every bit as good as indoors. In short, don’t let staff forget outdoor diners and drinkers, and be sure to clear tables promptly.
Now you have an advantage over your competition, make sure you use it to its best advantage – parties, baby showers, live acts could all be accommodated and give you something to shout about in your marketing activities. You’ll wonder why you didn’t do it years ago…

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